A business plan is a crucial document that contributes or detracts from the potential success of your business venture. Most venture capitalists like banks and other investors require you to have this document, a viable reason why they should think lending you money to invest in your business is a wise idea. The same is said for a Marketing plan which tells the investor how you plan to pull this off, how do you plan to get to these people and how will you convince them to buy? To note Marketing yet under-served is by far the largest arm of any business, imagine having a business under your bed, can be a case in point. A business plan though encapsulating your Marketing plan is a detailed document containing the plan for the Core functions of your business. this is generally written in a way to not only guide you to your business goals & objectives but also to convince investors when marketed to them.
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